SaaS and IT translation and product localisation

SaaS and IT translation: localise your product for European expansion

For a B2B SaaS publisher, localisation is a critical driver for growth. A product available purely in English misses out on 72% of its addressable market (CSA Research). But localising a SaaS product isn't merely about translation: it involves adapting the UI, documentation, marketing, and the legal framework for target markets while ensuring absolute terminological consistency across all touchpoints.

Since 2000, Asiatis has partnered with SaaS vendors and IT enterprises to power their international expansion. Our commitment: delivering production-ready product copy. We ensure terminology is approved by your product managers, variables and placeholders are correctly handled, and files are integrated directly into your CI/CD pipelines.

What we localise for SaaS companies

Our approach: terminological consistency at scale

The primary challenge in SaaS localisation is consistency. If "Settings" is translated as "Paramètres" in your web app, it must also be "Paramètres" in your help centre, email sequence, and changelog. Here is our methodology:

1. Approved product glossary: Prior to kick-off, we build a glossary which your product managers validate. This forms the single source of truth for all subsequent copy.
2. Translation Memory (TM): We store each translated segment. This ensures identical updates across v1, v2, v3, and alignment across UI, documentation, and marketing assets.
3. Locale-specific style guides: Tone (formal/informal), UX conventions (date formats, currencies), and permissible technical acronyms, tailored for individual local markets.
4. CI/CD integration: Syncing workflows with Crowdin, Phrase, Lokalise, or Transifex. Automated string extraction → continuous localisation → PR creation in your GitHub/GitLab repo.

Why SaaS and tech leaders select us

• Native expertise certified by 25 years of sector presence: Translations executed by native SaaS application users, not generic linguists.
• "Production-ready" delivery: Localisation files exported cleanly. Syntax, variables, and pluralisation nodes left entirely intact.
• Technical integrations: Full support for Crowdin, Phrase, Lokalise, and Transifex via webhooks, APIs, and continuous automation.
• Guaranteed consistency: Client-approved glossary + Translation memory (TM) + Locale-specific guidelines.
• 60-minute response (9 AM-7 PM CET). Urgent continuous localisation support on demand.

To optimise your international search presence, explore our multilingual SEO & AEO guide. To understand our full offering, view our overarching localisation services.