The complete guide to video game localization
The global gaming market (USD 200 bn) demands flawless localization. The Asiatis guide for studios and publishers.
Levels of localization
Text-only
Interface, dialogue and tutorials translated. Original audio kept.
Partial audio
Main voices dubbed, secondary ones subtitled.
Full localization
100% dubbed, adapted graphics, recreated tutorials.
Gaming-specific challenges
UI constraint: buttons, menus and HUD have strict character limits. German (+30%) is often a problem.
- Variables: handling {player} and {item} placeholders with grammatical agreement.
- Plurals: some languages have 3+ plural forms (Russian, Arabic, Polish).
- Context: the translator needs screenshots/videos to understand context.
- Linguistic testing (LQA): in-game validation is mandatory after integration.
Transcreation vs translation
Video games often require transcreation: adapting jokes, cultural references and character names so they resonate with the target audience. A literal translation would kill the immersion.
Asiatis localizes for Asian markets (Japan, Korea, China) with native expertise. See our technical translation service.
A game to localize?
Asiatis has supported studios in Asian markets since 2000. Free quote.